Make Your Press Release Pop with Graphic Recording

Let's be honest – when was the last time you got genuinely excited reading a press release? If you're scratching your head, you're not alone. Most press releases aren’t visually appealing, which is a shame because they're often sharing amazing things.

Take this story celebrating a grant win from my recent client, the University of Kentucky. The REACH (Research Evaluation and Analytics Capacity Hub) program will use AI and data to help smaller colleges and universities access more research funding.

This is where graphic recording can shine: Instead of expecting people to wade through dense text, we can create welcoming visual stories that invite everyone in. The graphic for this story is particularly special as it encapsulates the most important ideas shared from summit participants over the course of three days. Suddenly, that dense press release becomes a story you want to share with your friends.

Here's the secret sauce: graphic recording helps you to think like a storyteller. As we collaborate to plan visuals for your event, we guide you toward the core questions to find out what matters most to your participants and where you can make the biggest difference. When we're creating visuals, we naturally think about impact and connection rather than getting lost in technical details.

If you’re ready to follow up your event with visuals that will delight, you might partner with a graphic recorder after the event to create visual summaries alongside your written materials, or invite visual storytellers to capture the essence of your events in real-time.

The goal isn't to oversimplify – it's to honor both the complexity of your work and the diverse ways people prefer to receive information. When we make our stories more accessible, we're really saying we want everyone to be part of the conversation.

Because every important story deserves to be understood and appreciated by the people it's meant to serve.

Thank you for your collaboration, humor, and what you do to make the world a better place.

Cheers,

Where in the Virtual World is ConverSketch?

Denver, Colorado: Supporting leaders and innovators in the fashion industry as they imagined what a regenerative, circular economy could look like.

Los Angeles, California: Back for the second year with the Irresistible Conference, which focused on using AI tools to support HR professionals and the organizations they serve.

Remote: Capturing a technology advisory council meeting for the Allen Institute, a leader in research and discovery around some of the biggest questions in bioscience. Here’s a snippet from the larger conversation.

In-Person, Remote, Hybrid…What to Center No Matter the Method for Meeting

Why do we create? Why do we meet? What drives much of our action as humans? Expressing our ideas and connecting with others in different ways is core to who we are. 

Stating the obvious here, this connection has been shaken up the past two years, and as we begin navigating in-person and hybrid situations professionally or personally, we’re rediscovering how to be with each other in meaningful ways. 

“Whether your team is in-person, remote, or hybrid, one thing is true in any form: Connection doesn't happen on its own. You need to design for it.”  – Priya Parker

As a graphic facilitator, I get to co-design for connection with clients. How do we do this, even…especially in the virtual environment?  A few of the seeds we can cultivate toward connection include:

• Building in time for participants to share experiences outside of the work goals of the meeting

• Creating opportunities for small and large group conversations

• Thoughtful questions that support vulnerability

• Creating visuals that highlight connections, shared ideas and values, or intentional visual metaphors deepen the opportunities to connect

If you’re curious to read more, here’s a post on why human connection is so important. 

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, 

Where in the Virtual World is ConverSketch?

Invasive Species Video: Watch the fresh digitally hand-illustrated video here to learn about the difference between native, non-native, invasive species, and pests from the National Park Service!

In the Studio: I’m working on several projects from graphic facilitation design to more videos to a guide for children to explore our local river. Here’s a snapshot of what River Investigators might observe about their watershed! This booklet will be available this spring for visitors along the Cache La Poudre River.

A Freelancer’s Favorites: Illustrated Tips for Working From Home

First of all, I want to say the last two weeks have been surreal, and we all deserve a deep breath.

I’ve been delighted by the intentional way people are being good to each other and despite massive shifts and challenges, I am holding the energy that we will come through COVID better than we were before.

As I’ve been hearing stories of the challenges of shifting to working from home, I wanted to share a few of the tips I’ve learned from other entrepreneurs, as well as through trial and error over the past 6 years of owning my business and working out of a home office.

Without further ado — I give you: llustrated Tips for Working From Home!

Click through on each to see the different tips!

If you need a daily dose of uplifting stories, I love @Upworthy on Instagram. And of course for mellow snippets of the garden, chickens, and bees, come on over to my feed too!

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers,

Where in the World is ConverSketch?

At Home! I hope you are too :) Even though live events have been cancelled for the next few weeks, I’m always impressed with how my clients adapt and innovate on the fly, and I’ve been live digital graphic recording for a few projects on Zoom.

Phoenix, AZ At the third annual ShapingEDU Unconference. This group in particular is on the cutting edge of technology and learning, and there’s no other group I’d rather adjust on the fly with. We went from a hybrid in-person and remote meeting on the first day to fully remote on the second — more on that in the next newsletter!

If you’re finding yourself on more video calls than ever before and need a way to keep participants focused and anchoring participants to a common story (theirs!), let’s explore how to leverage digital graphic recording or remote facilitation for you!

How to Stand Out in A Sea of Booths

The Trade Show. A massive room filled with hundreds of booths, all wanting to lure in the same passers-by.

Most booths are using the same old methods they always have: the freebies, candy, “try our product!” to nab attention. There are trinkets everywhere. By the end of the day all you see is a glazed look on attendees’ faces as they attempt to find the exit (and preferably the nearest bar).

There’s something missing from this scenario. Something that can set you up for authentic connections and hook your potential clients.

Here’s the secret: people don’t just want a sales pitch, they want to be heard. They are yearning for genuine human connection in a sea of people trying to get their business.

Secret Part Deux? You can have it all: listening to your customers, interactive and engaging displays, freebies, and authentic human connection.

All you have to do is partner with a graphic recorder.

I love chatting with attendees, asking for their ideas, and seeing them light up as they watch their story come to life. Then they want a photo with their drawing, which is the perfect opportunity to ask them to tag the business I am working for when they share it on social media. Boom.

Bonus: Major human connection opportunities, and if you play your cards right, you can get valuable market research data collected in real-time.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Heading to a trade show next year? Let’s make a plan to help you stand out in a sea of booths!

Yes!

Where in the World is ConverSketch?

New Orleans with LeadingAge

I spent last weekend outside the National WWII Museum gathering stories about how visitors wanted their lives to be when they got older. From "no regrets" to "aging like a fine wine", I captured visual stories over the two days!

Nashville with Gates

Today I'm headed to Nashville to do some more story capturing for Gates. We haven't started yet, but here's a snippet from work I did with them earlier this fall!