4 Steps to Great Stories (Even if You’re Not Good at Storytelling)

Have you ever nailed a pitch? I mean, really crushed it? You saw that person you were talking to light up? 

Chances are, you told a great story, quickly, in a way that resonated with your audience.

I get to work with incredible clients with important stories to tell. And…it can be hard. When you’re working with complex stuff, it takes skill to tell a great story in a minute or less (stoichiometry and microbial symbioses, anyone?). 

Almost without fail, “communicating to the public!” is an outcome I hear regularly at workshops I’m facilitating.  Those groups have spent a lot of time getting really, exceptionally good at what they do, which isn’t communicating to the public. Why do those same people expect to suddenly be great at something they’ve never practiced? 

If you’re not partnering with a professional storyteller or communications firm, and you’re ready to level up your storytelling, here’s a technique I taught last year at IFVP’s online conference to help my peers simplify and get confident with their science communication skills. 

The Feynman Technique

Richard Feynman was a physicist and voracious learner. He also seems pretty humble and down to earth. Gotta love those folks. He developed this strategy to improve his own learning, and it’s a killer way to outline your story. 

• Choose your topic. What’s your story about? I suggest making a mind map of everything you know about it, then…

• Teach it to a kid.  Three hot tips to help them understand:  

  • Use plain terms, no jargon.

  • Be quick about it, you (probably) aren’t working with a long attention span.

  • Before you start teaching, clarify and write down exactly what you want them to learn. If that’s hard for you to do, you know you can improve. According to the medium article I linked above, “This is also where the power of creativity can help you reach new heights in learning.” Boom.

• Fill in the gaps and keep learning. Not knowing everything doesn’t mean you’re dumb, it means you’re human. 

• Organize, simplify, and use analogies. Try teaching that kid again and get their feedback. Make a new mind map. Draw a picture. And keep iterating until it feels simple, clear, and your audience gets that sparkle in their eye that means they GET it!

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, 

Where in the Virtual World is ConverSketch?

Adobe Creative Campus Collaboration - Summer 2021: Where campuses from around the continent reflect on what’s working, where they want to focus, and how to support creativity in learning for all!

Facilitating Microbiologists: Working on a grant proposal for microbial symbioses in the environment. Here’s a snapshot of the Miro board we worked in over two days to brainstorm, make decisions, and outline a writing plan.

In the Studio: Working on several videos. Here’s a sneak peek of one I just filmed as a trailer for a virtual field trip for the Park Service in Alaska. It’s about climate change, brown bears, and what they eat!

Arizona HIV Leadership Academy: Supporting the closing of a program reflecting on what they’ve learned and want to carry with them as leaders in the community.

Creating a Proactive Roadmap, Especially into Uncertainty

You know when you hear a word once, then all of a sudden keep hearing it a few more times in the next few days? And it feels like a sign you maybe want to pay attention to that idea? 

I’ve been hearing the word “proactive” quite a bit lately. As we begin to see the light at the end of the covid tunnel, the way our future will unfold continues to feel uncertain. Will we fall back into comfortable patterns of the Before Times? Will we use this time of disruption as a window of opportunity to evolve and innovate? What will the After Times look and feel like? 

As clients I partner with are shifting their eyes to the horizon of the future, approaching in a proactive way sounds good. Doesn’t it? But what does that mean? How can we be proactive if we have no idea how things will look?

I don’t have the answer, but I do have a suggestion: Imagine different scenarios.

Working through a Scenario Planning session doesn’t give us 100% certainty — it DOES provide space to:

• Think about our deepest fears for the future and get them down on paper to then let go

• Imagine different potential futures and brainstorm how we might move forward in each

• Create a foundation from which to adapt with agility as the actual future emerges

Sounds good, yes? But how do you actually DO scenario planning? 

Working with a professional facilitator to design the process, hold space, and push your group deeper can be a great idea. If you don’t have capacity for that, or want to give scenario planning a try on your own first, here are my tips to get started.

• Make four quadrants and label them with elements that are important, something like this: Best/Worst, Lots of XYZ/Very little XYZ

• Fill in your initial thoughts on each scenario — don’t stress, but DO give yourself time to return to this with different perspectives.

Potential questions to think about in each quadrant:

• What do you have control over? What is outside of your control?

• What do you feel like in this scenario?

• Who’s “on your team”/what resources already exist?

• How likely is this scenario to occur?

• How would this scenario impact your organization/life? 

• Are these impacts acceptable?

• What might you/the organization do to build resilience?

Tips:

• Allow yourself space to feel and sit in the discomfort of the worst case scenario (lower left in my image above)

• Then allow yourself to be relentlessly optimistic for the best case scenario (upper right in my image above)

• If you don’t know what would go in the other two quadrants, that’s okay – this is a starting point

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, 

Where in the Virtual World is ConverSketch?

Urban Ecology for Positive Futures: Supporting a new, global, and transdisciplinary network of researchers and practitioners exploring urban ecology in different ways. As they begin their journey, defining HOW to work together, and what they might explore for a positive impact.

University of New Mexico Tech Days: We covered topics from pro cybersecurity tips and suggestions, to creating a positive environment for women in technology, to a reflection from the CIO of the past year and how the organization adapted.