How to Stand Out in A Sea of Booths

The Trade Show. A massive room filled with hundreds of booths, all wanting to lure in the same passers-by.

Most booths are using the same old methods they always have: the freebies, candy, “try our product!” to nab attention. There are trinkets everywhere. By the end of the day all you see is a glazed look on attendees’ faces as they attempt to find the exit (and preferably the nearest bar).

There’s something missing from this scenario. Something that can set you up for authentic connections and hook your potential clients.

Here’s the secret: people don’t just want a sales pitch, they want to be heard. They are yearning for genuine human connection in a sea of people trying to get their business.

Secret Part Deux? You can have it all: listening to your customers, interactive and engaging displays, freebies, and authentic human connection.

All you have to do is partner with a graphic recorder.

I love chatting with attendees, asking for their ideas, and seeing them light up as they watch their story come to life. Then they want a photo with their drawing, which is the perfect opportunity to ask them to tag the business I am working for when they share it on social media. Boom.

Bonus: Major human connection opportunities, and if you play your cards right, you can get valuable market research data collected in real-time.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Heading to a trade show next year? Let’s make a plan to help you stand out in a sea of booths!

Yes!

Where in the World is ConverSketch?

New Orleans with LeadingAge

I spent last weekend outside the National WWII Museum gathering stories about how visitors wanted their lives to be when they got older. From "no regrets" to "aging like a fine wine", I captured visual stories over the two days!

Nashville with Gates

Today I'm headed to Nashville to do some more story capturing for Gates. We haven't started yet, but here's a snippet from work I did with them earlier this fall!

What They Don't Tell You About Storytelling

Storytelling is a deemed an “irresistible” and powerful tool for strategic thinking and marketing in business these days.

Good stories need to keep our attention -- which is a rarity in a time of sensory overload and instant gratification – by creating some sort of tension that ensnares the emotions and intrigues the audience. Good marketing uses the power of story to go beyond what a company does or makes to share a deeper understanding of the companies’ Why.

But just because we’re telling a story, does that mean the strategy is working?

Over the past year, I’ve been drawn to the concept of storylistening, which embodies what graphic recording is all about.

Taking a moment to reflect, “storytelling” assumes that if we speak a story, people will listen to it. But people are busy, they’re not going to listen to you unless they have a reason.

During strategic planning or visioning, successful processes allow space for leaders to listen to the past, connect it with the present, and create space for people to see the future. Using graphic recording supports the group to tell a story that helps everyone see the Vision, to own it, live it and make it happen.

A good storyteller tells a tale with the audience, reacting and shifting the story as needed. Listening, visually capturing, synthesizing and adjusting with the group is one of my favorite parts of graphic facilitation. Sometimes it looks messy, but if it helps the group tell and listen to their collaborative story, then we’ve done good work together.

How can you give people a reason to listen to your story?

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Want to get everyone at your company telling the same story? Already have a story, but want to spice it up and share it with the world?

Where in the World is ConverSketch?

The American Society of Safety Engineers

I just want to say you are awesome and you take our brand to the next level! We love you!!        - Alex Scovil, Gates Corporation

Fort Laramie Illustrated Video

The first Drawing Connections to Climate Change video is now out! Find out how a National Historic Monument in Wyoming is feeling the impact of a changing climate, and share your ideas to create a different future! CLICK ON THE IMAGE TO WATCH THE VIDEO.