What They Don't Tell You About Storytelling

Storytelling is a deemed an “irresistible” and powerful tool for strategic thinking and marketing in business these days.

Good stories need to keep our attention -- which is a rarity in a time of sensory overload and instant gratification – by creating some sort of tension that ensnares the emotions and intrigues the audience. Good marketing uses the power of story to go beyond what a company does or makes to share a deeper understanding of the companies’ Why.

But just because we’re telling a story, does that mean the strategy is working?

Over the past year, I’ve been drawn to the concept of storylistening, which embodies what graphic recording is all about.

Taking a moment to reflect, “storytelling” assumes that if we speak a story, people will listen to it. But people are busy, they’re not going to listen to you unless they have a reason.

During strategic planning or visioning, successful processes allow space for leaders to listen to the past, connect it with the present, and create space for people to see the future. Using graphic recording supports the group to tell a story that helps everyone see the Vision, to own it, live it and make it happen.

A good storyteller tells a tale with the audience, reacting and shifting the story as needed. Listening, visually capturing, synthesizing and adjusting with the group is one of my favorite parts of graphic facilitation. Sometimes it looks messy, but if it helps the group tell and listen to their collaborative story, then we’ve done good work together.

How can you give people a reason to listen to your story?

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Want to get everyone at your company telling the same story? Already have a story, but want to spice it up and share it with the world?

Where in the World is ConverSketch?

The American Society of Safety Engineers

I just want to say you are awesome and you take our brand to the next level! We love you!!        - Alex Scovil, Gates Corporation

Fort Laramie Illustrated Video

The first Drawing Connections to Climate Change video is now out! Find out how a National Historic Monument in Wyoming is feeling the impact of a changing climate, and share your ideas to create a different future! CLICK ON THE IMAGE TO WATCH THE VIDEO.

It's Coming...Bikablo + ConverSketch Graphic Facilitation Training!

Good morning!

I’m going to start off today’s email with a special announcement! This is something that’s never happened in the United States before. Something that could completely change the way you think about how you work: 

I’m hosting a 2-day graphic recording training with Bikablo®!

This summer, for 2 whole days, two very talented people from the German-based graphic facilitation training company Bikablo will be right here in Fort Collins teaching 14 lucky participants their Visual Ninja Secrets! Bikablo has been training people across Europe to be better visual communicators for over 15 years. I’m really excited because we are tailoring the session to our participants by designing time to think about how you can bring what you’re learning back to your job and life.

This is the perfect training for anyone, whether you’re a professional artist or feel “artistically challenged”. For people who shudder at the idea of drawing in front of people (gasp!) – Frank and Carola will start us off with the very basics. If you’re a practiced illustrator, learn how to leverage your skills to work fast and support groups to do their best thinking.

Spots are already filling up, so click on that nice button and get yourself signed up today!

Curious about their methods? Here’s my take on the Bikablo way to draw a light bulb:

View fullsize

Where in the World is ConverSketch?

This week I’m so grateful to be re-charging in the desert with a week-long rafting trip in Cataract Canyon. You all know I believe balance is the key to successfully and whole-heartedly running a business, and that nature is at the heart of my creative wellspring. I’ll hope to share some watercolors from the Canyon next time…but for now I’m delighted to share a highlight reel from the Gates booth at ConEXPO earlier this month. Although it’s not only about the graphic recording, you’ll get a chance to see me in action getting to meet awesome expo attendees from around the world and illustrating their ideas right before their eyes! A win-win – Gates got some great on-the-ground market research data, and attendees saw their ideas come to life – something completely different than anything else at the 130,000-person Expo!

Introducing...A Kickass Visual Guide to Productivity Just for You!

Happy Wednesday, people!

This week I’m delighted to share with you a productivity tool I’ve been working on and refining this year for a very special group of people. People who think critically and creatively, who care about others in their lives, and who want to make this world a better place through their unique gifts and contributions.

Yep, I’m talking about YOU!

As a creative freelancer, I’m my own boss. Which is phenomenal in many ways, but it does mean that nobody else is there to hold me accountable or be an accountability buddy. I mean, Moxie does try to help, but tends to lose interest or fall asleep when I try to get feedback from her.

So, as a result of working from a home office and having some very productive days, and some not-so-productive days, I’ve been checking out focus and time management tools from successful business people and beta testing them to see how they work for me.

One theme I’ve seen is that breaking work into chunks helps me stay focused. Just doing one project, even if it’s only for 15 minutes at a time, and writing down things that pop into my mind to take care of later, rather than jumping from task to task. Another is to take time to appreciate what you’re grateful for – whether or not it’s directly related to work or the project. Then there’s always the principle of learning from your mistakes – learning from what didn’t go as well as you’d hoped. But I’d take it one step further, and suggest that it’s also important to learn from what DID go well too, and do more of that! And finally, giving yourself time to relax and refresh between intense focused periods. For many people, taking some time to move around is an integral part of processing information and improving memory!

So this week I’m going to share with you a tool I’ve adapted from the work of other entrepreneurs and thought leaders and given a visual spin.

And I’d like to ask you a favor: Will you help me make it better? If you use this tool, will you let me know what you love and what you’d like to see changed to improve it? Iterative design, my friends…iterative design. And the collective brain power, experience and critical thinking of this group is exactly the ticket, I think!

*Right click to download!

View fullsize

Where in the World is ConverSketch?

Currently: Las Vegas, Nevada for CONEXPO! I’m here with Gates Safety illustrating expo attendees’ big ideas, concerns and solutions…right before their eyes!

I’m also tickled to share the newest Video from my studio. This one is for the CSU Alumni Association, and I’m proud to say it’s the first video I’ve produced from script to final edits!