My Biggest Takeaway from a Workshop in Visual Practice Might Surprise You. It Sure Surprised Me.

As a visual practitioner, I attend a LOT of meetings and workshops. Last week I flipped from business-as-usual (I mean, as usual as it can be for a visual practitioner) to step into a workshop as a participant rather than facilitator or recorder.

Hosted by Kelvy Bird and Alfredo Carlo, I found myself surrounded with people who I consider thought leaders and experts in the field. Over the course of a few days, I’ve begun to make a profound shift in the way I approach this work, and on a deeper level, provided conditions for me to examine how I show up in this world and what that means for the work I do for my clients.

The Visual Practice Workshop exceeded my expectations and pushed me to think more critically than I have in a long time, which means it’s going to take more than the couple of days I’ve had to process. I expect that what I’ve learned will be infused in these emails/posts moving forward, and I’m excited to catch and ride this wave of learning and pushing myself.

Most of all, I’m looking forward to what the things I’ve learned and explored this week mean for my clients. Applying new models to facilitate understanding of the group and their ideas, moving into a deeper practice of partnership with my clients, and cultivating/holding awareness in and around my groups are filling my mind and heart with potential.

For now, what has settled in most deeply is the power of Breathing. Probably not what you were expecting, right? Me either – life is funny that way.

Whether it’s taking a deep breath at the beginning of a session I’m scribing to truly listen to the bigger message before jumping in, or taking a deep breath to allow myself the time and space to think at a more systemic level about ConverSketch or the challenges my clients are tackling, or reflecting on the cyclical nature of systems and what we can learn from them. There is much to learn from breath and I’m ready to dive in with you!

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, partnership and what you're each doing to make the world a better place.

Cheers, Karina

Interested in testing out how to apply some new approaches to this work?

Where in the World is ConverSketch?

Phoenix, Arizona: Last week before heading to Portland, I spent the day with the ASU Technology leadership team to continue supporting them as they build their organizational culture.

Illustrated video for NPS: Today I’m in the studio for the National Park Service filming another public service announcement about how to fish smart and be healthy. You can watch the other finished PSA’s here.

Happy New Year from ConverSketch

Hello!

I hope this finds you rested and enjoying time with loved ones this holiday season. I am full of appreciation for the incredible clients I’ve had the pleasure and honor of working with this year. I am in awe of all the groups doing important work I’ve been in the room to support visually.

Even though the holidays can be a busy time, I love the quiet reflection afforded by long nights or the muted quiet of the earth blanketed with gently falling snow. Each year around this time, I like to spend time reflecting on my business and life: what worked, what I’d like to change, and putting my vision for the next year on paper – here’s a post about my visioning process and inspiration.

I also have the pleasure of taking students from Colorado State University on a two-week volunteer tourism trip to Samburu, Kenya each year over their winter break. We leave tomorrow and will be spending our time learning about a completely different culture, working with a Women’s Village called Unity to build huts or shade structures (whatever they need!), teaching in the primary school (more or less), working with youth who have received scholarships to attend secondary school and celebrating recent graduates, and taking children on wildlife-viewing drives to talk about the importance of conservation. This place and these people are incredibly important to me and as part of ConverSketch’s values, I serve on the advisory board of the Samburu Youth Education Fund which provides the aforementioned scholarships, as well as make donations each year to supporting the youth and entrepreneurial endeavors of Unity Women’s Village and their beading.

Although the access to connectivity and technology in this rural community has grown over the seven years I’ve been visiting, wi-fi still isn’t reliable or pervasive, and I won’t have cell service while we’re in Archer’s Post. I’ll be responding to any messages after January 12th, 2018. Thanks in advance for your patience!

Wishing you and yours a New Year filled with Abundance, Joy, Light, Laughter, Adventure and Love.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Where in the World is ConverSketch?

Arizona State University Technology Office

I spent the day in Tempe working with the new leadership team for ASU’s Office of Technology as they defined their vision, values and how they wanted to work together to move from a group to a rockin’ team.

In the Video Studio

I’ve been working with the Wildfire Research Team (WiRe) for the past year developing a series of videos about their work to help communities become more fire adapted. The last video of the series is in the final stages of approval, and I’ll look forward to sharing the series in the beginning of 2018!

Here's What A Successful Illustrated Video Partnership Looks Like

Since the birth of the RSA videos for TED talks, illustrated videos have become ever-more popular to explain everything from complex science topics to why the viewer should hire a particular business.

Videos range in detail, quality, style and effectiveness. They’re a solid investment, which is why I’ve outlined some keys to making sure you make the most of your illustrated video partner. You can also read about how to get the most out of working with a graphic recorder here, and what the video making process looks like here.

Know Your Purpose. This is the most important key to a successful video. If you don’t know exactly what you’re asking viewers to do as a result to seeing your video, make that a priority before moving forward. A call to action might be asking them to contact you or your organization, maybe it’s to educate them and encourage them to find out more about a subject, or to enroll in your program. Maybe it’s to consider adopting a new or different behavior. Whatever it is, make sure that is clear to everyone involved and that whenever you need to make decisions, you come back to this purpose.

Know Your Audience. Second only to knowing your purpose, knowing WHO it is you want to see this information is paramount. It’s SO tempting to say “My audience is everyone!” or “The ‘general public’”. However, it’s been proven time and again that if you’re talking to everyone, you’re connecting with no-one. In other words, when you have a specific group in mind, and you tailor your message to what matters most to them, the likelihood of getting them to respond to your Call to Action increases significantly. It’s really flipping hard. You to think about things from THEIR perspective, not what you think they want. Why should they care? What matters most to them? I work with you to understand this, and craft a story around it to resonate with your audience and make them want to know more.

Be Clear About Expectations. This include details like time frame, number of drafts and revisions agreed to, who needs to be involved in revisions, video length (for the love of all that is focused, get it to 2 minutes or less), what services you’re seeking and what your team will provide. For example, in my contracts I include 2 rounds of revisions to the storyboard, and one round of tweaks to the rough cut once I’ve filmed. I can be involved throughout the entire process and deliver a full-fledged final video, or do the storyboarding, illustration and filming, then hand off the files to your team to finish up.

Understand All the Moving Parts. Just as it’s important to make sure you’re clear on the video process, realizing all the different ingredients can help you know what you can provide and what you need in the package provided by your video making partner. Aside from the script, the storyboard and then final illustrations, the background music and voice over narration have a profound impact on the tone and energy your video has. Taking the time to engage with the right voice talent and select an appropriate music track contributes to your video’s success.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

I see that sparkle in your eye…the one that means you’ve got a story to tell. Go ahead, click that button down there…

Where in the World ISN’T ConverSketch? (it’s been a busy week)

Filming & Editing One of Those Sweet Videos You Just Read About!

The Western US has been dealing with juuuust a couple of little wildfires this season. I’ve been working with a team of scientists and practitioners at the Rocky Mountain Research Station to develop a video series about helping communities become more adapted to wildfire. Video number two got filmed this week!

Graphic Facilitation in Maryland with the Board of Melwood

Melwood is a non-profit organization that trains and supports people with differing abilities to do work in landscaping, horticultural, and custodial work, as well as providing therapy and other services. We spent two days on the Chesapeake Bay being inspired by speakers and discussing the future and priorities for Melwood in the next five years.

A Little Giving Back in Berthoud …

Although I'm particular about the ways I give back, infusing visual thinking and note-taking in schools is something I support. So,  last week I spent a day in the Library at Berthoud High School sharing the basics of visual note-taking with students of all ages. As you can imagine, by the end, I felt exhausted, and also energized by their enthusiasm and laughter seeing that doodling can be useful. Big shout out to Carin Barrett for making it happen!

…And a Little More Giving Back for Public Lands

Here’s a digital video I created as a donation to the Outdoor Alliance, an organization that does work I deeply care about: protecting our public lands from being privatized. As an American citizen, all public lands are YOURS, you have a right to enjoy them! Here’s a quick video explaining public lands and actions you can take to support them.

Systems Thinking with the One Health Fellows

I’ve loved being a partner to the One Health Institute at CSU, and on Saturday the first cohort of Fellows gathered to begin their five year journey together. I am looking forward to seeing how their trans-disciplinary work moves One Health forward.

The ConverSketch Illustrated Video: Process In Images & Words

This week’s blog is going to be fairly straightforward and focused on the in’s and out’s of the video process when I work with clients. Different folks do it differently, and for me, it’s important to be clear about the process and expectations, which I’ll write more about next time.

Below you’ll find a sketch of what it looks like to go through the full video creation process with me. Each project and client is different, so we tweak things. But here’s the basic flow, with a few notes below.

• Scoping meeting/call (what’s the goal? Who’s your audience? What style? Time frame & budget?)
• Script writing responsibility and number of revisions determined with client before project begins.
• Storyboard revisions again, TBD with my client, but usually I stick with two rounds of revisions on storyboard sketches. Once sketches are approved here, all imagery is FINAL and cannot be changed.
• Rough Cut revisions include changes to timing, volume, VO, music, color, movement speed, etc.
• You get the Final Cut and we share that puppy!

At this point, you might be wondering how long it takes to create one of these. And the maddening answer I'll give you is...it depends. To give a ball-park, in an ideal world, between 4 and 8 weeks.

Once again, thank you from my heart and soul for your support, great senses of humor, brilliant minds, collaboration and what you're each doing to make the world a better place.

Cheers, Karina

Now that you know what it takes…

Where in the World is ConverSketch?

This week I filmed the second video in a series about wildfire research to help communities become more adapted and resilient to wildfire. Which, is kind of a big deal in the Western US this year…

...And I'm headed back to Utah tomorrow to spend some time visioning with Deans at the U! More to come!